WHITEBRO
WhiteBro is a bold, next-generation dental care brand created for a new generation.
Built around a strong and memorable naming, WhiteBro speaks directly to a Zoomer audience — confident, direct, and culturally aware.
At its core, the brand combines innovation, aesthetics, and wellbeing. Its advanced PAP+ technology delivers visible whitening results in just 7 days, without harsh peroxides or sensitivity — redefining whitening as something effective, safe, and effortless.
The visual identity is driven by impact and simplicity. The logotype is solid, confident, and highly recognizable — designed to stand out and communicate strength at first glance.
Color plays a key role in the system. Violet, inspired by the active whitening ingredient, acts as the core brand color. From there, the palette expands into a range of vibrant tones linked to different product flavors and experiences, creating a flexible and expressive system across the product line.
WhiteBro redefines what a white smile means today: not clinical, not complicated — but clean, aesthetic, and easy to integrate into everyday life.
Products: Toothpaste, toothbrush, whitening strips, and mouthwash.
Credits
Year: 2025
Client: Grupo Lizne
Industry: Beauty / Retail
Discipline: Branding, Packaging
Creative Direction and Design: Ana (UVE) Francés
Photography: Grupo Lizne, Pedro Wessels
Client: Grupo Lizne
Industry: Beauty / Retail
Discipline: Branding, Packaging
Creative Direction and Design: Ana (UVE) Francés
Photography: Grupo Lizne, Pedro Wessels
