DRN
2023_2026
DRN is the in-house beauty brand of Druni, one of Spain and Portugal's leading perfume and cosmetics retailers, with over 300 stores bringing accessible beauty into everyday life.
The range covers a lot of ground — haircare, skincare and personal care, from shampoos and hair dyes to lip balms and everyday accessories. Reliable formulas, honest prices, built for daily use.
Having grown organically over the years, the collection had lost visual consistency — every category felt like its own brand. We were brought in to change that: creating a unified packaging system that ties the entire portfolio together, makes categories easier to navigate on shelf, and gives DRN a more contemporary, recognisable identity from top to bottom.
Credits
Year: 2023-2026
Client: Grupo Orygin
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo Orygin
Client: Grupo Orygin
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo Orygin
