GINETA
Fruits of Spain
In collaboration with AGR Food Marketing, we developed the naming, branding, and packaging for a new fruit brand targeting the domestic market, specializing in pears, khakis, and Saturn peaches.
GINETA (genet) takes its name from the local fauna of the region where these fruits are grown, between La Vall de Albaida and La Costera in Valencia.
Instead of depicting the animal, we drew inspiration from its distinctive tail markings, creating a pattern throughout the brand. The design features a bold, dynamic, and elegant font, mirroring the genet’s agility. These elements extend to the packaging, for which we also oversaw production.
Credits
Client: AGR! Food Marketing
Year: 2016.
Year: 2016.
Industry: Food & Beverage
Discipline: Naming, Identity, Packaging, Production
Discipline: Naming, Identity, Packaging, Production
Creative Direction and design: Ana Vañó Francés, Cristina Toledo
