AGLAIA
Cosmetics
We developed the naming, logotype and packaging for Aglaia Cosmetics, a brand inspired by Greek mythology.
In mythology, Aglaia (also known as Aglaya, Aglaye, or Áglae) is the youngest and most beautiful of the three Charites. Her name means "the radiant one", "the splendid one", "the shining one", and she is the goddess of beauty, splendor, glory, and adornment.
To reflect this essence, we designed a visual identity featuring a serif typeface with Greek and Latin influences, reinforcing the connection to the goddess while giving the brand a premium and sophisticated character.
Additionally, we created an iconic symbol, a circular typographic ornament reminiscent of the crowns that symbolize deities, adding a distinctive element that enhances the elegance and exclusivity of Aglaia Cosmetics.
Credits
Year: 2024
Client: Grupo GBL
Industry: Beauty / Retail
Discipline: Branding, Naming, Packaging
Creative Direction and Design: Ana (UVE) Francés
Photography: Grupo GBL
Client: Grupo GBL
Industry: Beauty / Retail
Discipline: Branding, Naming, Packaging
Creative Direction and Design: Ana (UVE) Francés
Photography: Grupo GBL
