VALENCIA MUNICIPAL LIBRARIES
Branding / Signage
The Cultural Action Service of the Valencia City Council commissioned us to redesign the brand of its Library Network, the communicative actions on this change, and the signage for the 33 libraries that make it up.
The need for the image renewal was justified by the spirit of making known the evolution from "cathedrals of silence" to living and changing spaces; spaces where one can be and do activities to become an active part of the community, an agent of change.
The library as a third place becomes a public square for shelter, leisure or work.
The signage assignment comes from the need to homogenize the libraries and to give a greater consistency to the network.
The network used to suffer a formal incoherence regarding the coexistence of media and materials, with a lack of scale depending on the importance of the signal. There was also graphic incoherence in pictographic, chromatic codes etc. In summary, an excess of signals and visual contamination which ultimately harmed the user.
For this, we have created a system that goes beyond the graphic correction or location of signals by giving a constructive solution that organizes the different messages and gives formal coherence to the unique and particular discourse of the Library Network.
A system that may function in any architectural environment; the signalling project is not located in a single space, so it must work in each one of the buildings.
Singling out the signage system to enhance the communicative identity, adding value to the new brand and its codes, and reinforcing the global view.
This system allows the Libraries to be autonomous when printing the different messages by using OpenOffice templates, so they can place them on different media. The system must be agile, practical and easy to use.
For all these reasons, it is a signage based on the optimization of resources and materials.
Credits
Year: 2018
Client: Valencia City Council, Cultural Action Service
Sector: Public & Civic
Field: Branding, Spaces, Signage
Creative Direction: Ana Vañó (UVE) Francés, Cristina Toledo, César Mallent
Design: Ana Vañó (UVE) Francés, Cristina Toledo, César Mallent
Project in collaboration with The Graphic Bureau
Photography: Alvaro Crivillés
