FORAGE
EVOLUTION
We developed the branding for Forage Evolution, a biotech startup redefining how we interact with biology.
Forage Evolution is built around a clear premise: making biology faster, simpler, and more accessible — transforming complex scientific processes into intuitive, programmable systems.
Inspired by the concept of “living software”, the brand positions biology as a dynamic and updatable medium, where cells can be programmed and DNA functions as editable code. This idea guided the development of both the verbal and visual identity, translating a highly technical innovation into a clear and approachable brand narrative.
The visual system is built on principles of clarity, modularity, and fluidity, balancing a technological aesthetic with subtle organic references. This duality reflects the intersection between software logic and living systems.
The logotype features clean, contemporary forms, while the symbol merges the F and E into a continuous, connected shape — a visual expression of adaptive, evolving structures.
The result is a distinctive and forward-looking brand identity that communicates innovation with simplicity, positioning Forage Evolution as an accessible and intelligent platform for the future of biology.
For Forage Evolution, a series of illustrations was developed to clearly explain the process behind the technology, making complex scientific concepts easier to understand.
These visuals translate innovation into an accessible and intuitive narrative.
Credits
Year: 2025
Client: Forage Evolution
Industry: Biotechnology
Discipline: Branding
Client: Forage Evolution
Industry: Biotechnology
Discipline: Branding
Project Direction: Rhys Votano
Lead Design: Ana (UVE) Francés
Lead Design: Ana (UVE) Francés
