AEDAF
Spanish Association of Tax Advisors
We were commissioned by the Spanish Association of Tax Advisors (AEDAF) to redesign their brand and develop a visual and graphic system that would enable them to independently manage all their online and offline communications.
Founded in 1967, AEDAF brings together over 3,200 professionals across 15 districts, covering the entire national territory.
Our approach to the new identity was centred on the relationships between people—both among the members themselves and with those who see AEDAF as a point of reference. The new identity reflects the key pillars of the Association: innovation, leadership, and rigour.
For the logo design, we stripped away any superfluous elements, highlighting the acronym by which the association is best known. AEDAF thus becomes the core symbol of its identity system—cleaner, more contemporary, and instantly recognizable.
We also developed a range of materials and templates for both internal communications with members and external communications aimed at establishing the Association as a thought leader in its sector.
Additionally, we refined the style guides and communication tone to unify all promotional materials, including magazines, books, reports, newsletters, and branded merchandise.
Credits
Year: 2020
Client: Asociación Española de Asesores Fiscales
Sector: Private Organization
Creative direction, design: Ana Vañó (UVE) Francés, Cristina Toledo
Discipline: Brand Identity, Communication
