BELÏZ
Belïz is a leading haircare brand, recognized for its quality, innovation, and competitive pricing, with a strong presence in Spain, Portugal, and the United States.
Belïz entrusted us with designing their new packaging while maintaining the bold visual identity established by their flagship products: the Hair Wax Stick and Hair Volume Powder. The challenge was to create a design where colour and typography take centre stage, ensuring a strong and recognizable brand presence. We developed packaging for the Spanish market and adapted it for the American market (Amazon), staying true to the brand's visual language.
With an extensive range of product lines, all dedicated to hair care, Belïz continues to expand while maintaining a cohesive brand identity. Across every collection, color and typography serve as the unifying elements, creating impactful and distinctive packaging that reinforces the brand’s visual language.
Credits
Year: 2023/25
Client: Grupo GBL
Industry: Beauty / Retail
Discipline: Packaging
Creative Direction and Design: Ana (UVE) Francés
Product photography: Pedro Wessels
Client: Grupo GBL
Industry: Beauty / Retail
Discipline: Packaging
Creative Direction and Design: Ana (UVE) Francés
Product photography: Pedro Wessels
