COOPERATIVA DE PLANES
Aceite y Cerezas
We based our proposal on the unique orography of the Planes region, a key differentiator that shapes the distinctive qualities of its agricultural products.
The graphic identity and packaging were designed to authentically reflect both the cooperative’s origin in the Alicante mountains and its commitment to traditional farming techniques. The design had to honestly convey not only the provenance of the products but also the cooperative’s dedication to traditional cultivation methods.
Credits
Year: 2013
Industry: Food & Beverage
Discipline: Brand Architecture, Branding, Identity, Packaging, Production
Discipline: Brand Architecture, Branding, Identity, Packaging, Production
Creative Direction and design: Ana Vañó (UVE) Francés, Cristina Toledo
