OHHLALA!
OH LA LA! is a playful skincare and beauty brand built for a young audience just starting to figure out their self-care routine. Drawing on Korean beauty culture, it blends kawaii aesthetics with formulas that actually work, so skincare feels fun without losing sight of results.
The range spans lip balms, face creams, body lotions, hand creams and targeted treatments, built around actives like niacinamide, retinol, hyaluronic acid and shea butter. Fresh fragrances, fruity notes and colourful formulas make the whole experience feel sensory and playful, while staying focused on real skincare benefits.
The brand's visual identity is anchored by two recognisable icons — a flower and, most notably, a heart — which act as symbols of the brand itself, giving it extra personality and strength. A small stamp reading "made with care and love" reinforces that same spirit across the packaging.
The brand is organised into a handful of collections, each with its own personality but tied together by the same visual language:
Girly – A Korean-inspired line built around an illustrated kawaii girl. Covers face creams, body lotions, hand creams, eye creams and treatments powered by niacinamide, hyaluronic acid and retinol.
Patisserie – A gourmand-inspired collection of creams, shower gels and lip balms, with dessert-like scents and colours that are hard to resist.
Functional Masks – Hydrogel masks for face, lips and eye contour, pairing fun packaging with targeted skincare benefits.
Accessories – Beauty tools and add-ons that round out the brand universe.
Scope of work: We led the branding, visual identity and packaging design across the full product range, managing production with suppliers from concept to shelf.
Credits
Year: 2026
Client: Grupo Orygin
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo Orygin
Client: Grupo Orygin
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo Orygin
If you're looking for a partner to develop your next retail packaging project, I'd love to hear from you. Feel free to get in touch at anavfrances@gmail.com. Thank you!
