FRESHIA
Freshia is an innovative beauty and skincare brand that brings together effective formulas, advanced ingredients and a fresh, contemporary approach to self-care. The brand is built around the idea that beauty goes beyond appearance, combining skincare innovation with products designed to support skin health and overall wellbeing.
The range includes PDRN serums, volumising multi-balms, jelly face creams, bakuchiol oil serums, capsule creams, facial treatment pads and cleansers. Each product combines emerging skincare ingredients, innovative textures and functional benefits, reflecting the brand's focus on modern beauty solutions.
The Freshia universe also extends into G-SENSE, personal care division, with a more technological and prevention-focused approach.
The visual identity reflects this balance between beauty, science and innovation, creating a clean, contemporary and recognisable brand language that works across different product categories.
Scope of work: We developed the branding, visual identity and packaging design across the product range, creating a cohesive brand system that brings together skincare, technology and personal care
Credits
Year: 2026
Client: Grupo LIZNE
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo LIZNE
Client: Grupo LIZNE
Industry: Beauty / Retail
Discipline: Brand Architecture, Branding, Identity, Packaging
Creative Direction and Design: Ana V. Francés
Photography: Stock, Grupo LIZNE
Mockups / video: IA TOOLS (MAGNIFIC / NANO BANANA)
If you're looking for a partner to develop your next retail packaging project, I'd love to hear from you. Feel free to get in touch at anavfrances@gmail.com. Thank you!
